At Tawny Beauty we understand the importance of a beauty brand that represents you in all your uniqueness. That is why it is our mission to be that for all, especially black and brown women and those belonging to other marginalized groups. Because we believe that true beauty is skin deep, and honey your shade is everything!
On Juneteenth 2017, we launched as Sho Redy Cosmetics, LLC. The name was a play on the owner and her mother's name/nickname and was in business for approximately 8 months before closing up shop for a much needed hiatus.
During that time, we were dedicated to refocusing and rebranding ourselves in a way that aligned more clearly and consistently with our overall mission as an aspiring beauty brand. While our mission has remained steadfast, our approach and passion for that mission has changed tremendously, and for the better.
As a small business, it is our goal to grow and for you as our Tawny Beauty Babes, to grow with us. This is only the beginning of the re-up and we hope and pray to be able to provide you with more updates on our continued growth in the future.
The phrase, "Your shade is everything," is the motto that we at Tawny Beauty live by. To us, this is more than just a simple statement as it wholly defines all that Tawny Beauty stands for and represents.
This phrase serves as a reminder that your shade or the skin you're in, as beautiful and rich as it is, is truly everything!
The word shade also serves as an acronym that represents the main ideals and beliefs behind Tawny Beauty, which is that beauty is skin deep.
Shade, History, Aspirations, Destiny, and Evolution
We believe that beauty comes in more than one shade and it is our goal to add them all to our collection.
Owner, Tawny Beauty, LLC.